PROJECTS
Photo | Film | Creative production
UJS | Curation and Production
UJS is the Union of Jewish students that serves over 10,000 students across academic institutions in the UK and Irelend.
Collected and curated content to design an exclusive exhibition at JW3, the Jewish cultural centre in London. Sourced never-before-seen artefacts from local museums and displayed them at the exhibition. Independently produced a limited edition 150 page, hard-back coffee table book which sold out on the first night.
Testimonial - Arieh Miller, UJS CEO:
"Yaffa worked for us on a pivotal project - celebrating the organisation's centenary. Focusing on specific areas but also working as part of the wider team, Yaffahad an exceptional commitment and diligence to everything she worked on. In particular, Yaffa was behind the creation, curation and execution of both a hardback book detailing 100 years of history, and a public exhibition, both of which received excellent reviews!"
Photo by Leivi Saltman Photography
OLAMI Conference | Photo & Film
OLAMI holds a yearly summit around the world. I covered their conference in NYC for 1500 international young professionals.
Produced a set of strong imagery throughout the 7 day conference. The events included conferences, meetings, concerts, gala dinners, special & VIP guests. I was tasked to produce images to use in post-summit marketing materials and social media. Shot mainly close up and on zoom lenses to get clean crisp shots that focus on individuals and groups which work best in campaigns.
Testimonial - Michal Nordmann, OLAMI Director of Global Brand and Marketing
"Yaffa joined us on an intense week-long Summit to NY as our photographer and social content creator. She was incredible. The photos she took were on brief (and it was a complex one), and high quality. With 1000 delegates attending and a crazy schedule every day in and outside of the venue, Yaffa rolled with the punches - being totally flexible and remaining v calm. She was a pleasure to work with and an incredible asset to our team."
WYK Digital | Content Production
WYK is an educational enterprise that propels young people from BAME and ethnic backgrounds into digital marketing careers.
Our goal was to create visuals that are sharable on socials and to create future marketing materials such as banners and email headers. To achieve this, I captured the subject or groups with space around them for text overlays and cropping. I delivered portraits of solo, groups and key note attendees in order to provide a good range of usable images.
Testimonial - Rob Jackson, WYK Founder:
"WYK Digital has worked with Yaffa on several occasions now to document our alumni events. I can't recommend her highly enough.The end results were fantastic and her professionalism and comms throughout made the process, smooth and simple."
HerSpace | Photo, Film, Copyediting
HerSpace is the Jewish Women’s Fashion, Arts & Culture Festival held in London to promote business, networking and the creative industries within Jewish female communities.
I assisted the production of the festival by copyediting of the Digital Guide & Magazine distributed to attendees and sponsors. The aim was to capture images of all the specialist talks being held by VIP speakers and to capture vendors at work for use in futre promotions and social media. I solely photographed and filmed the event which has been used in national newspapers, magazines and PR. The event was a success and the images reflected the hustle and bustle of the day.
Bumble & Bumble | Photo & Film
Bumble and Bumble, operating under Estee Lauder, is a leading beauty and cosmetic brand.
Captured stills and footage for internal videos. Delivered a gallery of images for future communications and 5 videos in both landscape and reel format. Collaborated with the content creators to create emotive
Challah Magazine | Production & Digital Publishing
Challah Magazine is a peer led production that empowers young Jews to embrace Jewish philosophy in their everyday lives.
Founded an online magazine featuring the work of young Jewish thinkers and creatives. Produced three 40-page digital editions, actively engaged 50+ young creatives worldwide. Presented to funders and secured initial investment to host inperson and online events.
Langdon | £1m Campaign Photography
Langdon is a charity that helps young people and adults with learning disabilities and autism. Their Livingness campaign sought to raise £1million in 36 hours.
I photographed Langdon members of all abilities for the livingness campaign in London and Manchester. The brief was to portray the members interacting with colleagues, housemates, while living and working independently. Key to getting the right shot was listening and understanding subjects to ensure they were confident and comfortable with the situation and environment. The images are used throughout branding materials and marketing. I also company headshots.
www.langdonuk.org | Creative agency: Creative Clinic
Centenary Ball | Event Production
A Centenary event to celebrate 100 years of the society's activism and leadership. Sponsored by JAFI, UJS, anonymous community donors.
Motivated by the centenary project at UJS, I was eager to host the first ball in 5 years by the Society. I lead the team to source suppliers, design branding, promotions, fundraising strategies, and ticket sales. The event attracted 100 attendees from 14 UK higher education institutions. We raised £10,000 in sales and fundraising. Raised a further £1,500 to fund the society's future programming.