Copywriting & editing | Brand TOV
Project Management | Team Leading
Photo | Video | Social Media Direction
Content Direction | WYK Digital | 2022 & 2023
WYK is an educational enterprise that propells young people from BAME and ethnic backgrounds into digital marketing careers.
Our goal was to create visuals that are sharable on socials and to create future marketng materials such as banners and email headers. To achieve this, I captured the subject or groups with space around them for text overlays and cropping. I delivered portraits of solo, groups and key note attendees in order to provide a good range of usable images.
Testimonial - Rob Jackson, WYK Founder:
"WYK Digital has worked with Yaffa on several occasions now to document our alumni events. I can't recommend her highly enough.The end results were fantastic and her professionalism and comms throughout made the process, smooth and simple."
Festival Photography, Copyediting | HerSpace | 2023
HerSpace is the Jewish Women’s Fashion, Arts & Culture Festival held in London to promote business, networking and the creative industries within Jewish female communities.
I assisted the production of the festival by copyediting and proofing the Digital Guide & Magazine for attendees and sponsors. The aim was to capture images of all the specialist talks being held by VIP speakers and to capture vendors at work for use in futre promotions and social media. I solely photographed and filmed the event which has been used in national newspaper, the JC, and PR. The event was a success and the images reflected the hustle and bustle of the day.
Beauty Photo & Video | Bumble & Bumble | 2022
Bumble and Bumble is a brand from the USA that is under Estee Lauder beauty and cosmetic brands. They host trendy pop-up events for top performing influencers across london to promote their products.
Collaborated with the content creators to capture footage for internal videos to be used by the brand for event reviews and proposals in future. I produced imagery and videos to be used internally and to promote the event on social media. Delivered 5 videoes in landscape and portrait (reel) format.
Conference Photo & Video | OLAMI Global | 2022
OLAMI holds a yearly summit in a new country around the world. This year it was in NYC and attracted 1000s of young professionals around the world.
Produced a set of strong imagery throughout the 7 day conference. The events included conferences, meetings, concerts, gala dinners, special & VIP guests. I was tasked to produce images to use in post-summit marketing materials and social media. Shot mainly close up and on zoom lenses to get clean crisp shots that focus on individuals and groups which work best in campaigns.
Testimonial - Michal Nordmann, OLAMI Director of Global Brand and Marketing
"Yaffa joined us on an intense week-long Summit to NY as our photographer and social content creator. She was incredible. The photos she took were on brief (and it was a complex one), and high quality. With 1000 delegates attending and a crazy schedule every day in and outside of the venue, Yaffa rolled with the punches - being totally flexible and remaining v calm. She was a pleasure to work with and an incredible asset to our team."
Founder & Producer | Challah Magazine | 2020 - 2022
Challah Magazine is a peer led production that empowers young Jews to embrace Jewish philosophy in their everyday lives.
Founded an online magazine featuring the work of young Jewish thinkers and creatives. Produced three 40-page digital editions, actively engaged 50+ young creatives worldwide. Presented to funders and secured initial investment to host inperson and online events.
£1m Campaign Photographer | Langdon UK | 2021
Langdon is a charity that helps young people and adults with learning disabilities and autism. Their Livingness campaign sought to raise £1million in 36 hours.
I photographed Langdon members of all abilities for the livingness campaign in London and Manchester. The brief was to portray the members interacting with colleagues, housemates, while living and working independently. Key to getting the right shot was listening and understanding subjects to ensure they were confident and comfortable with the situation and environment. The images are used throughout branding materials and marketing. I also company headshots.
www.langdonuk.org | Creative agency: Creative Clinic
Event Producer | Jewish Society Centenary Ball | 2020
A Centenary event to celebrate 100 years of the society's activism and leadership. Sponsored by JAFI, UJS, anonymous community donors.
Motivated by the centenary project at UJS, I was eager to host the first ball in 5 years by the JSoc. I lead the team to source suppliers, design branding, promotions, fundraising strategies, and ticket sales. The event attracted 100 attendees from 14 UK higher education institutions. We broke even at £10,000 and hosted speakers to raise awareness of community organisations. We raised a further £1,500 off the back of the event for the society's future fianances.
Project Coordinator | Union of Jewish Students | 2019
UJS is th National Union of Jewish students in the UK and Ireland. They serve over 10,000+ students across academic institutions.
Collected and curated content to design an exclusive exhibition at JW3, the Jewish cultural centre in London. Sourced never-before-seen artefacts from local museums and displayed them at the exhibition. Independently produced a limited edition 150 page, hard-back coffee table book which sold out on the first night.
Testimonial - Arieh Miller, UJS CEO:
"Yaffa worked for us on a pivotal project - celebrating the organisation's centenary. Focusing on specific areas but also working as part of the wider team, Yaffahad an exceptional commitment and diligence to everything she worked on. In particular, Yaffa was behind the creation, curation and execution of both a hardback book detailing 100 years of history, and a public exhibition, both of which received excellent reviews!"